In the words of the founder's father, who coached and mentored kids for over a decade…

"It was a cold winter's day when the boy, only six years old, came home with a letter from the local football (soccer) association. "If you want your children to continue to practice football, it is important that the parents step up as coaches and team managers," the association announced. They offered to help with materials, advice, and training.

At the time, we didn't know where this would lead us, but we decided to give it a try. We would drive the boy to practice and wait for him until it was done, continued to drive our son to practice and wait for him until it was done, so we could as well bring some balls and cones, and organize some games and exercises. We would see if he showed some interest and wanted to continue.

Ten years later, we looked back and realized that we had spent thousands of hours as parents, coaches, team managers, administrators, and drivers for a wonderful group of boys who had stayed together for a whole decade. We also saw how the sport changed the lives of these young boys. We witnessed their self-confidence grow, their friendships strengthen, and their ambitions and dreams take shape. We saw them develop from inexperienced six-year-olds to confident young people who were ready to take on the world.

When an outsider thinks of youth teams, they primarily think of practices and games. But it’s so much more than that. Each youth team is like a small organization where everyone has an important role to play, whether it's as a player, coach, or parent. Membership fees and training fees need to be collected to keep the club running because, without a functioning club, there are no teams. Getting more variety besides training and local matches against the same teams requires money. Not everything can be paid out of pocket. Everything has a cost and not everyone has the same ability to pay.

We had a philosophy that everyone should be able to participate regardless of background, status, and financial circumstances. That's why we sold lottery tickets, distributed newspapers, were ballboys at games, and collected trash to raise money to keep our association going and to make it possible for the boys to go on cup and training trips that they would remember for the rest of their lives.

​​And it was worth it!

To see the boys' happy faces when they got to go to tournaments and experience things they otherwise would never have had the opportunity to do, was an incredible reward for all the hard work we had put in. It was a reminder that all the difficult work, every drop of sweat, every hour of the thousands of working hours, all the frozen toes, and sleep deprivation, was worth it in the end.

The team was a wonderful mixture of different nationalities and backgrounds. Many of the boys lived in socioeconomically disadvantaged areas and struggled to afford basic equipment like football boots or transportation to training and matches. But despite these challenges, they stuck together, trained hard, and fought to live their dream. Their community was centered around football, and time for trivial matters was not available to them. It was an incredible bond where everyone supported each other and worked together to overcome difficulties. For 10 years, they fought together, trained intensely 4-5 times a week, and played 1-2 games every week. It was a community that shaped them into the people they are today.

Even though many of the boys were very talented, none of them became professional football players. But that wasn't the most important thing. The biggest win for all the boys, parents, families, and society was that none of them got involved in crime. Football gave them a positive direction in life, a goal, and a community that kept them away from dangerous paths. They got the opportunity to develop as individuals and as team members. This is the real victory, the one that counts the most.

While we were fortunate to have contacts who could help us get jobs, earn money, and find sponsors, we realized that not everyone had the same opportunities. My son, the CEO of this company, and his team were inspired by the struggles many teams face and wanted to create a platform where everyone, regardless of background or circumstances, could have the chance to get the help they need to experience the development and joy that club life offers."